Media Relations of McDonald's Term Paper Example | Topics and Well Written Essays - 750 words

Media Relations of McDonalds - Term Paper ExampleFor several years, McDonalds has been extremely successful for a some distinguished, highly standard conditions. The company with the Golden Arches served a simple menu- hamburgers, French fries, and milkshakes or soft drinks. The provender was priced low, its quality was consistent, and it was served speedily from establishments that all looked alike and were extremely clean. However, in recent years, McDonalds has seen its growth rate wispy down and its dominant market position slip. There are various reasons for this. The main reason is the numerous accusations made against them by environmentalist and health experts.In 1986 all of this information looked enormously pertinent to the capital of the United Kingdom Green-peace who issued a booklet with the title Whats Wrong With McDonalds The defamatory pamphlet charged McDonalds for maltreating their employees alluring their customers with food in any case high in fat, sugar, and salt, which could lead to cancer and heart disease causing hunger in the leash World ruining the rainforest intentionally revealing their customers to food poisoning exploiting children through company advertisements and maltreating animals. Eventually, McDonalds filed a suit against five members of the London Green-peace. The five either had to make an apology or face a long hard trial where they would have to prove every statement in the leaflet to be correct. Three of the five chose to publicly ask for forgiveness.McDonalds collaborated with the EDF (Environmental Defense Fund) to devise a joint waste step-down plan. The result was a highly touted deal that gave McDonalds a reputation as a socially trustworthy business. However, Helen Steel and Dave Morris did not apologize. On one part of the libel case were a $32 billion-a-year familiarity and a group of Londons most expensive lawyers. On the other side was a pair of activists with a total income of $12,000 a year.